How is the new PAS more user friendly?  We’ve been asked this question a lot lately. I’d like to go over a few of the improved PAS Admin pages and show how they are now easier to use:

New Publisher Control Panel

Want to minimize time spent navigating your Admin? You can now customize your PAS Dashboard to set your favorite quick… Continue reading

As promised in my last blog post Tony and I will be writing about the new features in the highly anticipated Poker Affiliate Solutions v3. For this weeks article I am going to cover some of the new campaign management tools we will be adding.

The campaign request page has been overhauled, giving publishers a full list of poker cpa and rev-share offers along with added information about… Continue reading

Last Monday Herb and I went to the Minnesota Interactive Marketing Summit. The afternoon keynote speak was none other than marketing guru Seth Godin. Regrettably i didn’t take notes for you guys. If you haven’t read his blog or any of his best selling marketing books, I suggest you get started.

Below is a summary of the notes I took for two of the lectures I attended… Continue reading

I’ve had this blog for a almost a year now.  Even though I am only ‘part time’ blogger, I still struggle with post ideas.  I am amazed at how professional bloggers like Seth Godin and Shoemoney consistently come up with fresh content almost every day.

I generally find myself freaking out on Mondays around 5pm because I have no clue what to blog about on Monday Sales Call.  Once… Continue reading

Two weeks ago we told you 61% of Rakeback users’ and 56% of Rakeback trackers had lifetime MGR (rake) over $500. Whether you run an existing poker affiliate website or are considering getting your feet wet in online poker marketing, it is essential to analyze your traffic to determine the best means of monetization for… Continue reading

We had the pleasure of meeting with a long time PAS publisher last week. Rakebackaces came into the office Friday morning. We have worked with RBA for the last 18 moths and have been industry friends since the Party days. We went over the current projects him and his team are working on and how we can meet their needs. A few of the “needs” we already have and… Continue reading

As you may or may not know, Poker Affiliate Solutions has expanded our poker affiliate network. We are now offering affiliates CPA (cost per action) and non-rakeback Revenue Share deals. I have chatted with several PAS Publishers who plan on launching sites in the near future targeting non-rakeback players. I think they are very wise.

Many of our Publishers have little experience marketing to the new poker player. They… Continue reading

Last week I talked about how I finally created a Twitter account to promote PAS. I have spent the last 8 days “Tweeting” about PAS, poker, movies, and music.

So far I have 46 followers. 8 are spam accounts. Last week I read that Twitter has been cracking down on spam accounts. While this is good news it also means that people lose followers. I lost 2 followers over… Continue reading

I wasn’t sure what to write about tonight. I have been slammed with work all day and my brain is mush! Couple that with lack of sleep this weekend (blackjack is the devil) and my creative writing skills are that of an 8 yr old.

So I decided to write a handy checklist for poker webmasters to use when writing content for their own portals, articles, and blogs.

[ ] Write about… Continue reading

We are often asked some version of the question:

How much is a rakeback customer worth?

The number is, of course, a crucial one.  Based on this number, a rakeback provider can determine how much can be spent to acquire a rakeback customer.

The short answer is $520.31*.

Now, it is important to know everything there is to know about this number.
•    It is lifetime value.
•    It is commission, after paying the player, not… Continue reading

I have been thinking a lot lately about what makes the perfect blend of Call to Action and Permission Marketing. Call to Action marketing can often be misinterpreted by marketers and the result is never pretty. The thought of succeeding at Permission Marketing (a term coined by e-marketing guru Seth Godin) can be intimidating for the new or even seasoned marketer.

I guess since Godin coined the term he can write… Continue reading

Whether you are a newbie rakeback affiliate or a baller looking to expand your existing business, the tips below WILL increase your site’s brand, traffic, and revenue.

- Write rooms reviews from a players perspective.  Listing deposit methods, rake calculations, games offered, and bonus details are important but put your own signature on glance pages by writing a personalized room review.  If you haven’t played at a room, ask around. Google… Continue reading

Last week I talked about branding and the impact it had on a recent purchase I made.  Building a brand is extremely tough; especially so on the Internet. There are thousands of sites which promote online poker and most of them contain similar messages. Here is a poker room, this is their bonus, and here are the games they offer. Sprinkle in a little “Countries Accepted” and “Deposit Methods” and… Continue reading

The PAS Design Promotion is coming into it’s final stretch. We have a tight race and are eager to see the results on March 31st.

I am excited to announce a new promotion for our Publishers here at PAS. Publishers will receive a profesional site review by our staff covering the following areas:

- Content (30 minute review)

- SEO (30 minute review)

- Design/Layout (30 minute review)

- Marketing (30… Continue reading

There was a discussion on an industry forum last week about the different work management software affiliates use. This got me thinking how grateful I am for my CRM and the sanity it promotes in my workday. I use Highrise to manage my relationships with PAS Publishers and partners. Highrise truly is a life saver. I have used Outlook in the past but the result was nil. I… Continue reading

In my last two blog posts I went over the importance of meta tags and original content. There are several other simple items a webmaster can do to do improve their performance in the search engines. These actions will take you just an hour or so a week.

On Friday I had a chance to check out some of the development pages for PAS 3.0. While the project is still in its beginning stages, I was blown away by the work that Craig and our development team have achieved thus far. Since I mainly deal with servicing our wonderful publishers and marketing the PAS brand, I do not attend our daily development meetings.

The company’s vision for a fully… Continue reading

In my last blog post I covered the importance of using meta tags on your PAS site.  These can be added by going to CMS/Main CMS, going to the page you wish to add tags to and clicking “Edit Meta Tags for this Page”.  The most important page to start with is your index page which is your welcome page in the CMS.  Here you can create… Continue reading

Google AdWords recently announced an alteration to its policy regarding online gambling.  Internet gambling affiliates can now bid on popular industry search terms.  Income Access, a marketing agency for the Internet gambling market, broke the news last Friday. While this opportunity is limited to the United Kingdom for now, this is great news for online poker affiliates.

I think over time we will see a domino effect as other countries will… Continue reading

When you join PAS we provide you with basic content for your players for your new PAS website.  This is a great starting point for you.  We highly recommend taking a day creating your own content based on our content.  This is not just for the benefit of your players but also for the benefit of your search engine performance.

We provide these site reviews and FAQs to get you on… Continue reading