We have all heard to axiom, “The Customer is Always Right.”  There is, of course, some truth to this statement.  At Poker Affiliate Solutions we bend over backwards to give our customers whatever they need to succeed.

But we have learned a lot from being customers ourselves.  And the most important thing we have learned is: In order to get a deal done, we expect to put in the work to succeed.

For example, we have just had a major redesign done on one of our “retail” properties.  We needed to provide thoughts, mock-ups, feedback, and some technical work promptly.  We were the customer, yet we did things not on our timetable.  We did things when we were asked.  We of course could have said, “Next week is better for this bit of work.  We’ll get back to you then.”  But then, when the process slows, do we have any right to say, “Hey, why isn’t this done yet?”

We like to be the one who has done our part the best, the fastest, and the most complete, even when we are paying someone else for their part.

To succeed in Poker Affiliate Marketing, you need to get deals done.  A partner for accounts, a link exchange, content for content, feedback for feedback, a successful relationship with your affiliate manager, etc.  The need to work with other people is endless.  Our approach, and it has worked for us, is proactive.  What can we get done?  What can we give?

Because every time you make a partner better, you make yourself better.

Our Raketracker division is constantly running promotions to make things new and exciting for our existing customers and bring in new customers.  Freerolls, giveaways, rake races, and free memberships to coaching sites are just a few of the things we do.  We have no shortage of good and often unique ideas.  What we have is a problem - how do we promote the promotions?

The answer, I believe, lies not with gimmicky viral marketing tactics or linkbait.  It certainly doesn’t lie with spam.  The answer has to do with the fact that promotions should not be looked at as a frilly extra.  Promotions should be looked at as our business.  In fact, anything we do as part of our business is our business.

This means marketing.  Any promotion we do must follow the same format as the rest of our business.  Simple.  Consistent message.  Timely reporting.  Timely customer interaction.  Don’t expect overnight success.  Make it worth talking about.  Add value.

If we follow this formula, our promotions will be a success.

Most people are driven by fear and greed. If you play online poker, you can see it very acutely. Fear can overpower, then, within seconds, greed can consume you.

But not as many people realize the same exact thing can happen in a poker affiliate business. One minute you think you are taking over the online poker marketing space, the next you wonder if you will be able to eek out a living.

One way that this fear can manifest itself is perfectionism. If you constantly try to make everything perfect, you will never produce anything. Because nothing ever is perfect. Nothing. Ever.

So stop trying to make it perfect and keep trying to make it better.

Perfectionism comes from a fear of what other people will think of us or what we will think of ourselves. As hard as it is, realize that it’s none of your business what other people think of you. And realize it doesn’t f***ing matter anyway.

What you think of yourself is very important. That’s why putting forth your best effort in you poker marketing business is crucial. Once you can do that, you will be a success.

We know this because we lived through it ourselves. The software behind Poker Affiliate Solutions was literally years in the making. We resisted a formal web presence because we “didn’t think it was ready.” But it was better than good enough. It was great. Is great. Anything that can power another person’s business and literally make them hundreds of thousands or even millions of dollars is GREAT.

Is it perfect, no. Will it ever be perfect? Probably not. But we have a whole office of people working on it to make it better. And that’s all we can do.

The results, when we finally launched the PAS website, have been overwhelming. Requests have poured in. That shows that once you put aside your fears and let your best efforts be known to all, you will then have the chance to succeed.