After over a year in development Poker Affiliate Solutions v3 is ready to launch this month! The latest version of our software is the strongest yet. Featuring the same Ruby On Rails technology that powers Twitter, Basecamp, and YellowPages PAS v3 will be the most powerful poker affiliate software around.
Starting this Friday Tony and I will be writing semi-weekly blog posts outlining the new features of PAS v3 and… Continue reading
Two weeks ago we told you 61% of Rakeback users’ and 56% of Rakeback trackers had lifetime MGR (rake) over $500. Whether you run an existing poker affiliate website or are considering getting your feet wet in online poker marketing, it is essential to analyze your traffic to determine the best means of monetization for… Continue reading
61% of user accounts and 56% of trackers had lifetime MGR over $500. This is only of user accounts that ever generated greater than zero and trackers that generated greater than zero.
What is the significance of this? You tell me. I have my ideas, but I’m going to give this a week and see what, if anything, you guys think. Leave it in the comments if you’re so inclined.
Ultimately, the… Continue reading
If you have read my last few blog posts, you know I’ve posted some of the numbers behind a rakeback business. First, I said a rakeback customer was worth $520.31. I also said that value varies widely based on where this customer came from. In addition, I said that I’d tell you what % of customers generated $500 in MGR. I apologize for not yet delivering on this promise. I… Continue reading
As you may or may not know, Poker Affiliate Solutions has expanded our poker affiliate network. We are now offering affiliates CPA (cost per action) and non-rakeback Revenue Share deals. I have chatted with several PAS Publishers who plan on launching sites in the near future targeting non-rakeback players. I think they are very wise.
Many of our Publishers have little experience marketing to the new poker player. They… Continue reading
This week, I’m taking a break from posting the hard numbers of rakeback value, statistics, and analysis. I want to tell you about what made my Thursday afternoon and early evening.
We all have to do something we’re passionate about. For me, at least as it relates to work and making money, the passion lies in marketing and looking for a good spot to get my money/time/interest in. (I guess it… Continue reading
Last week, PAS told you a rakeback customer was worth $520.31.
We also told you the 80/20 rule was a factor. But, as you may have guessed, we still have more information we have not shared. Regarding time to produce $X amount in commissions, some of it is below:
We are often asked some version of the question:
How much is a rakeback customer worth?
The number is, of course, a crucial one. Based on this number, a rakeback provider can determine how much can be spent to acquire a rakeback customer.
The short answer is $520.31*.
Now, it is important to know everything there is to know about this number.
• It is lifetime value.
• It is commission, after paying the player, not… Continue reading
In poker, we can reduce our variance by changing our playing style, stakes, types of games played (example: tournaments have more variance than cash games), and table selection. As affiliates, we can and should reduce our variance by means of diversification.
Rakeback affiliates market to the serious/winning poker player who is looking to boost the bankroll and curb variance by getting a percent of their rake back. The big rakeback players… Continue reading
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